Tailor Toyo Men's Mid-1960s Cotton Vietnam Jacket "Vietnam Map" - Embroidered Vietnam Souvenir Tour Jacket, Pleiku-Inspired Reproduction (TT15892 119 Black)

Tailor Toyo Men's Mid-1960s Cotton Vietnam Jacket "Vietnam Map" - Embroidered Vietnam Souvenir Tour Jacket, Pleiku-Inspired Reproduction (TT15892 119 Black)

Tailor Toyo

This embroidered cotton jacket is produced by Tailor Toyo, a heritage brand under Toyo Enterprises with deep roots in the Japanese souvenir-jacket tradition (sukajan), and manufactured in China. Part of Tailor Toyo's souvenir garment collection, it is a modern reproduction of the classic Vietnam jacket, also commonly referred to as a Vietnam souvenir jacket, Vietnam tour jacket, or Viet jacket. Finished with the brand's signature attention to detail, it combines vintage-style construction with bold visual appeal and everyday wearability, making it a distinctive yet versatile addition to a modern casual wardrobe. The jacket is built with a two-layer construction. The outer shell is made from lightweight 100% cotton twill with a smooth, supple hand, while the lining uses lightweight 100% acetate satin for a slick, subtly lustrous finish that helps reduce friction and makes it easy to slip on and off over a shirt. There is no padding or insulation, so it wears as a light outer layer, ideal for casual layering during transitional seasons like spring and fall. In terms of construction, the jacket features a classic front zipper closure, a standard point collar with no collar stand (a standless collar), set-in long sleeves, and two slanted-entry waist pockets. The cuffs are finished with vintage-inspired, coin-style single-button closures and a sleeve placket. For comfort and fit, the hem is finished with partial elasticized gathers at both sides. All graphics are embroidered in a deliberately vintage-inspired style, with a slightly looser, period-correct stitch that echoes many original Vietnam-era pieces. This model reproduces a mid-1960s souvenir jacket said to have been brought back to the U.S. by a serviceman stationed at the U.S. base in Pleiku, Vietnam. The embroidery follows one of the most iconic Viet-jacket layouts, featuring a tiger on the right chest, the kanji "Fuku" meaning good fortune on the left chest, dragons running down both sleeves, and a large Vietnam map motif across the back. This item follows standard US and EU sizing. The jacket is cut in a regular fit with comfortable room through the chest, with a shorter overall length. This shorter length is intentionally designed to evoke a classic, vintage-inspired look and to help prevent excess fabric from bunching up when seated. As a brand-new release from Tailor Toyo (Toyo Enterprises), this piece blends classic aesthetics with the brand's signature craftsmanship.

Gender: Men.

Fit: This item follows Japanese sizing and may feel slightly smaller compared to typical U.S. and European sizing. As a general guide, a tagged Japan M often fits closer to a US/EU S-M, or roughly a US/EU 36-38 in tops. If you usually wear a US/EU S (around a 36) and you're hoping to wear this jacket with only a light layer underneath (such as a T-shirt) for a slimmer look, the tagged Japan S could be worth considering. On the other hand, if you typically wear a US/EU S (around a 36) but would like the option to layer something thicker underneath (such as a hoodie), the tagged Japan M may feel a bit more comfortable. To ensure a comfortable fit, please refer to the actual garment measurements listed below. All measurements are taken with the garment laid flat and are provided in both centimeters and inches. Please note that slight variations may occur due to manual measurement. Fit may also vary depending on the design of each style as well as individual preference. For best results, we recommend comparing these measurements with a similar garment you already own.

Our model is wearing a size S. He stands 5'9" (175 cm) tall, weighs 127 lbs (58 kg), and has a 36-inch (91 cm) chest. He typically wears a US/EU size S (36) in most garments.

Available Sizes.

- Size S (Japan sizing): As a general guide, it may correspond to a US/EU XS-S, or roughly a US/EU 34-36 in tops.

- Size M (Japan sizing): As a general guide, it may correspond to a US/EU S-M, or roughly a US/EU 36-38 in tops.

- Size L (Japan sizing): As a general guide, it may correspond to a US/EU M-L, or roughly a US/EU 38-40 in tops.

- Size XL (Japan sizing): As a general guide, it may correspond to a US/EU L-XL, or roughly a US/EU 40-42 in tops.

- Size XXL (Japan sizing): As a general guide, it may correspond to a US/EU XL-XXL, or roughly a US/EU 42-44 in tops.

The following measurements show the garment itself, not your own body.
Please compare them with a similar piece from your wardrobe to get a better sense of fit.

In inches
- Size S (Japan sizing)__Width: 20.9"__Length: 23.6"__Sleeve: 31.5"(23.2")__Shoulder: 16.9"
- Size M (Japan sizing)__Width: 22.0"__Length: 24.8"__Sleeve: 32.7"(24.0")__Shoulder: 17.7"
- Size L (Japan sizing)__Width: 23.2"__Length: 26.0"__Sleeve: 34.3"(24.8")__Shoulder: 18.9"
- Size XL (Japan sizing)__Width: 24.4"__Length: 27.2"__Sleeve: 35.4"(25.6")__Shoulder: 20.1"
- Size XXL (Japan sizing)__Width: 25.6"__Length: 28.3"__Sleeve: 36.6"(26.0")__Shoulder: 21.3"

In centimeters
- Size S (Japan sizing)__Width: 53cm__Length: 60cm__Sleeve: 80cm(59cm)__Shoulder: 43cm
- Size M (Japan sizing)__Width: 56cm__Length: 63cm__Sleeve: 83cm(61cm)__Shoulder: 45cm
- Size L (Japan sizing)__Width: 59cm__Length: 66cm__Sleeve: 87cm(63cm)__Shoulder: 48cm
- Size XL (Japan sizing)__Width: 62cm__Length: 69cm__Sleeve: 90cm(65cm)__Shoulder: 51cm
- Size XXL (Japan sizing)__Width: 65cm__Length: 72cm__Sleeve: 93cm(66cm)__Shoulder: 54cm

Width is half chest: Lay the garment flat and measure side to side approximately 3 cm (about 1.2 in.) below the armhole.

Sleeve is measured from center back of base of collar seam to the end of the cuff.

Sleeve length in parentheses is measured from top of the shoulder seam to end of cuff.

Shoulder Width: Measured straight across the back from the tip of one shoulder seam to the other.

Body Length: Measured from the base of the back collar (where the collar meets the body) straight down to the bottom hem.

Made in China.
Brand new with tags, in unused condition.
*All measurements are taken with the garment laid flat.
*Please note that slight variations in measurements may occur.
*Actual color may differ slightly from the photos due to lighting and screen settings.

Brand and Historical Context
- Produced by Tailor Toyo, the souvenir-jacket division of Toyo Enterprises, this jacket is a technical reproduction of a mid-1960s Vietnam War?era souvenir jacket. The design references a piece said to have been brought back to the United States by a serviceman stationed at the U.S. military base in Pleiku, Vietnam.
- Vietnam jackets, also known as Vietnam souvenir jackets or Vietnam tour jackets, were custom-ordered garments commissioned by U.S. servicemen during deployment. They typically featured embroidered motifs referencing unit affiliation, deployment location, and service dates. This model follows one of the most recognizable period layouts.
- Manufactured in China under Toyo Enterprises' production control.


Fabric and Material Specifications
Outer Shell:
- 100% Cotton
- Lightweight high-density twill weave
- Distinct diagonal twill structure
- Smooth surface with a soft, flexible hand
- Matte finish consistent with period military-style cotton
- The shell fabric is engineered to provide moderate structure while remaining lightweight and breathable. The twill construction enhances durability compared to plain weave fabrics and contributes to the garment’s vintage military character.

Lining:
- 100% Acetate satin
- Lightweight filament-based fabric
- Smooth, low-friction surface
- Subtle sheen
- The acetate lining improves sleeve mobility and reduces friction against inner garments. It also allows for easy on-and-off wear over shirts or lightweight knitwear.

Insulation
- No padding
- No quilted interlining
- Designed as an uninsulated light outer layer
- Best suited for transitional seasons such as spring and fall, or for layering in mild climates.

Construction Details
- Two-layer construction (shell + lining)
- Front zipper closure
- Original Toyo Enterprises zipper pull stamped “TYE”
- Standless point collar (collar attached directly to neckline without collar stand)
- Set-in sleeve construction
- Two slanted-entry waist pockets
- Sleeve placket with coin-style single-button closure
- Partial elastic panels at both sides of hem

Hem Construction
- Partial elasticized gathers at both sides of the hem create a controlled taper at the waist. This produces a subtle bloused silhouette while helping reduce excess fabric and bunching when seated.

Embroidery Construction
- All graphics are embroidered.
- The embroidery intentionally recreates a period-correct aesthetic using:
- Slightly looser stitch density
- Traditional-style thread weight
- Controlled irregularity to mimic vintage machine embroidery
- Unlike many surviving originals that show inconsistent stitching quality, this reproduction maintains a deliberate vintage appearance while achieving improved technical consistency.

Embroidery Layout (Iconic Pleiku Pattern)
- Right chest: Tiger motif
- Left chest: Kanji “Fuku” (Good Fortune)
- Both sleeves: Dragons extending vertically
- Back panel: Large Vietnam map motif
- The layout reflects one of the most recognizable Vietnam jacket configurations from the mid-1960s era.

Model name: TAILOR TOYO Mid 1960s Style Cotton Vietnam Jacket "VIETNAM MAP"/ A modern reproduction model of a mid-1960s style cotton Vietnam jacket, faithfully recreated by Tailor Toyo (Toyo Enterprises) / Vietnam souvenir jacket, Vietnam tour jacket, Viet jacket, Viet jacket, Viet Nam jacket.

History of the Vietnam Tour Jacket

- Military tour jackets, often referred to as souvenir jackets, were typically made by local tailors near areas where U.S. servicemen were stationed or traveled during wartime. Off-duty soldiers frequently had them custom-made as personal keepsakes to commemorate their deployment, travel routes, or time in service.

- During the Vietnam War era, these jackets were commonly commissioned by U.S. servicemen in Vietnam as privately purchased mementos. Many examples feature embroidered place names, dates, unit references, and slogans that reflect the wearer’s experience and the period’s visual language. Because they were made to order, original jackets vary widely in materials, embroidery style, and overall finish.

- Like the postwar Japanese souvenir jacket known as the sukajan, the Vietnam tour jacket developed into a recognizable cultural item associated with overseas service. It could be worn during deployment, brought home after returning, and later collected as a tangible reminder of a specific time and place.

- Today, the Vietnam tour jacket is valued both as vintage military-related memorabilia and as a distinctive piece of heritage fashion. Its bold embroidery, short jacket silhouette, and strong graphic identity continue to influence modern vintage and streetwear styling.


Fabric Composition
- Shell: 100% Cotton
- Lining: 100% Acetate
- Embroidery: 100% Polyester

Care Guidelines
- Dry clean only.
- When dry cleaning, turn the garment inside out and place it in a protective net.
- Close all zippers before cleaning.
- Store in a well-ventilated, low-humidity area.

Additional Cautions
- Due to the nature of the fabric and embroidery, the surface may snag easily. Please avoid contact with accessories, bags, or sharp objects.
- Dark colors may discolor when exposed to combustion gases from kerosene heaters or vehicle exhaust. Do not store in areas where such gases accumulate.
- Avoid solvents containing acetone (such as certain stain removers or thinners), as they may cause melting or damage.
- If the garment becomes wet from rain or perspiration, discoloration or water spotting may occur. Do not leave it damp.
- Do not rub stains.
- Friction, moisture, and prolonged exposure to light may cause color fading.
- Because this item features embroidery, handle with care to avoid snagging or abrasion.
- Strong pulling or excessive friction may cause tearing or damage.