Tailor Toyo Vietnam Jacket - Men's Modern Revival of Viet-Jumper Vietnam Souvenir Jacket / TT15796-119 Black

Tailor Toyo Vietnam Jacket - Men's Modern Revival of Viet-Jumper Vietnam Souvenir Jacket / TT15796-119 Black

Tailor Toyo

This embroidered cotton jacket is made in China and produced by Tailor Toyo, a heritage brand under Toyo Enterprises renowned for its souvenir jackets (sukajan). This model is part of Tailor Toyo's souvenir garment collection and is a modern revival of the iconic Vietnam Jacket - commonly known as a "Viet-Jumper" or "Viet-Jacket." These jackets were originally custom-ordered by American soldiers stationed in Vietnam during the 1960s and 1970s, who commissioned local tailors to create unique souvenir pieces as mementos of their service. Meticulously crafted with Tailor Toyo's hallmark attention to detail and historical authenticity, this piece reflects the style and appeal of vintage Vietnam souvenir jackets. It captures the retro, nostalgic charm of classic styles rooted in the heritage of souvenir jacket culture, while seamlessly integrating into today's casual style for a timeless look. The jacket features a two-layer construction: the outer shell is made from lightweight, soft 100% cotton twill, while the lining is crafted from lightweight 100% acetate satin. Key details include a front zipper closure, a shirt-style turn-down collar, two waist pockets, and antique coin-style single-button cuffs with sleeve plackets. Partial elastic bands at both sides of the hem provide a comfortable fit. The custom embroidery is created using vintage-style techniques that resemble hand stitching, with designs depicting Cam Ranh Bay, where the soldier was stationed, as it appeared during the Vietnam War. There is no filling or padding, making this a lightweight outerwear piece suitable for wearing on slightly chilly days or during seasonal transitions. This product is offered in US/EU sizes and features a regular fit that is neither too slim nor too loose, paired with a shorter overall length. The shorter length is intentionally designed to evoke a classic, vintage-inspired look and to prevent excess fabric from bunching up when seated. This item is a brand-new, original creation from Tailor Toyo. It combines vintage-inspired design with Tailor Toyo's quality craftsmanship.

This jacket is a modern reproduction of a rare, custom-made piece originally commissioned by an American serviceman stationed at the port of Cam Ranh, in southern Vietnam, during the mid-1960s. Unlike the majority of surviving "Viet-Jackets" (Vietnam souvenir jackets), which typically feature map embroidery on the back, this model is distinguished by a stylized embroidered panther head - an uncommon and highly sought-after design. Additional embroidery details include a landscape scene representing Vietnam on the right chest and the Chinese characters "福禄寿" (Fukurokuju, symbols of fortune, prosperity, and longevity) on the left chest - where most vintage examples typically display only the character "福" (fortune). The dragons embroidered on both sleeves are also notably larger than those found on standard Viet-Jackets from the same era. This piece has been carefully reproduced based on a rare vintage original, with close attention to period-accurate detailing.

Gender : Men.

Fit : This product is offered in US/EU sizes and features a regular fit that is neither too slim nor too loose, paired with a shorter overall length. The shorter length is intentionally designed to evoke a classic, vintage-inspired look and to prevent excess fabric from bunching up when seated. Please also refer to the following actual measurement of the garment itself to choose the right size. Fits may vary by style or personal preference.

Our model is wearing a tagged size M. He is 5'11" (180 cm) tall, weighs 150 lbs (68 kg), and has a chest size of 38 inches (96 cm). He normally wears a US/EU size M or 38.

Sizes available.

・Tagged size S : would fit better on a US/EU size S or 36

・Tagged size M : would fit better on a US/EU size M or 38

・Tagged size L : would fit better on a US/EU size L or 40

・Tagged size XL : would fit better on a US/EU size XL or 42

・Tagged size XXL : would fit better on a US/EU size XXL or 44


The following provides approximate garment measurements. (Not body measurements)
Please compare actual garment measurements of our product to another you may own.

In inches
・Tagged size S__Width: 20.5"__Length: 23.6"__Sleeve: 31.5"(23.2")__Shoulder: 16.5"
・Tagged size M__Width: 21.7"__Length: 25.2"__Sleeve: 33.1"(24.0")__Shoulder: 17.7"
・Tagged size L__Width: 22.8"__Length: 26.0"__Sleeve: 34.3"(24.8")__Shoulder: 18.9"
・Tagged size XL__Width: 24.0"__Length: 27.6"__Sleeve: 35.4"(25.6")__Shoulder: 20.1"
・Tagged size XXL__Width: 25.2"__Length: 28.7"__Sleeve: 37.0"(26.4")__Shoulder: 21.3"

In centimeters
・Tagged size S__Width: 52cm__Length: 60cm__Sleeve: 80cm(59cm)__Shoulder: 42cm
・Tagged size M__Width: 55cm__Length: 64cm__Sleeve: 84cm(61cm)__Shoulder: 45cm
・Tagged size L__Width: 58cm__Length: 66cm__Sleeve: 87cm(63cm)__Shoulder: 48cm
・Tagged size XL__Width: 61cm__Length: 70cm__Sleeve: 90cm(65cm)__Shoulder: 51cm
・Tagged size XXL__Width: 64cm__Length: 73cm__Sleeve: 94cm(67cm)__Shoulder: 54cm

Width is measured across the chest, 3 cm below the armholes, with the garment laid flat.

Sleeve length is measured from the center back at the base of the collar seam to the end of the cuff.

Sleeve length in parentheses indicates the measurement from the top of the shoulder seam to the end of the cuff.

Made in China.
Brand new, unused condition with original tags attached.
*All measurements are taken with the garment laid flat on a surface.*
*Please note that slight variations in measurements may occur.*
*Actual color may vary slightly from the photos due to lighting or monitor settings.*

Outer Shell Fabric: The outer shell is made from 100% lightweight cotton twill fabric. It is densely woven, giving the surface a refined vintage appearance with subtle wrinkling and natural puckering throughout. While the fabric has the rugged look characteristic of military materials, it also offers a supple and comfortable feel.

Lining: The body and sleeves are lined with 100% acetate satin, which is lightweight and smooth with a lustrous finish. This lining offers excellent slip, making the jacket easy to put on and remove, while enhancing wearer comfort.

Interlining/Insulation: Unlined and uninsulated (no padding), this jacket is designed as a lightweight outer garment. Suitable for year-round wear in mild climates, it excels as a transitional layer for spring and fall.

Closure: Front placket with metal zipper closure.

Collar: Shirt-style turn-down point collar.

Cuffs: Single-button cuffs with sleeve plackets. The buttons are custom-designed to replicate vintage coins, providing an authentic period detail. The sleeve placket allows for ease of wear.

Pockets: Two single-welt, slanted waist pockets.

Hem: Straight hem with square cut. Elasticated side panels at the waistband provide a flexible, comfortable fit.

Embroidery: The embroidery is executed with a loose, hand-stitched appearance, utilizing vintage-style techniques to authentically replicate the period-correct embroidery designs characteristic of the era. Any loose or uneven threads are part of the design and enhance the garment's vintage character.

Sleeves: Set-in, long sleeves.

Model name : Tailor Toyo Lot No. TT15796 / Mid 1960s Style Cotton Vietnam Jacket "VIETNAM PANTHER" / Tailor Toyo by Toyo Enterprises Men's Casual Fashion Embroidered Unfilled Light Outerwear Cotton Jacket - Modern Reissue of a Classic Military Vietnam Tour Jacket / Contemporary Reproduction of the Iconic Vietnam Sukajan Jacket / Updated Revival of the Vietnam War-Era Souvenir Jacket for Men.

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History of the Vietnam Tour Jacket

Military tour jackets, also known as souvenir jackets, were originally made by local tailors in areas where U.S. servicemen were stationed or visited while on leave during wartime. These jackets became popular among off-duty soldiers, who had them custom-sewn as keepsakes to commemorate their time in service.

Vietnam Tour Jackets were often commissioned by U.S. soldiers stationed in Vietnam as personal mementos of their military service. These jackets served as reminders of the time spent overseas, the camaraderie among troops, and the hardships they endured. Many featured patriotic or humorous slogans that reflected the soldiers' emotions. In some cases, unit or division names were embroidered to further personalize the jacket.

Similar to the Sukajan (Japanese souvenir jacket) from the post-World War II occupation era in Japan, the Vietnam Tour Jacket became a cultural symbol of military service abroad. More than just a souvenir, it represented pride, survival, and personal expression. Soldiers wore these jackets both during their deployment and after returning home?sometimes as a badge of honor, other times as a form of protest against the war.

Because of its strong association with the Vietnam War, the jacket also became part of anti-war movements and counterculture fashion in the 1970s. Today, the Vietnam Tour Jacket is not just a piece of clothing?it is a historical artifact, a symbol of military service, and a lasting fashion statement that continues to influence vintage military and streetwear fashion. Whether valued for its historical significance or style appeal, this jacket remains a powerful representation of a pivotal era in both American and Vietnamese history.
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